There are over 2 million blog posts each day and it means that an average of 46 people post online for few seconds. That is no doubt that millions of people Google the term “SEO” and try to understand it each month.The research shows that over 90% of the online experiences need to rely on search engine. An online business performance can be affected by the search engine as it will show up on the front page of Google. This can decide a business’s fortune.
You may know that SEO stands for search engine optimization. But why does SEO so important? What factors will influence it?
Let’s find it out.
According to webopedia, SEO is defined as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine(SERP) such as Bing Yahoo, Google and so on.
There are many web traffic driven by the search engines as mention above. Search engines are very unique as they can provide targeted traffic or known as targeted customers. Your site will get nothing if search engines do not add your content to their database, hence you will miss out the opportunity to drive the traffic to your site. In other words, people cannot get access into your page since it does not appear on the search engines. The words that users key into the search box carry an extraordinary value due to the targeted traffic to a website can provide publicity, revenue and exposure. It enhances the possibility of users to view the page. It is a magic that you have to work on your post in order to make search engines to include your posts as one of the top results whenever someone searches for that keyword.
How to rank for a keyword in search engine
To fix the SEO problems, you need to solve the duplicate content because good content is the king. Therefore you need to eliminate every duplicate content son the website no matter it was generated intentionally or it is just a function of bad information architecture design.Moreover, you need to have short, and descriptive URLs to telling the users. By following with a customizable title tags, this enables it becomes an element of the on-site optimization process. This needs to be done by understanding your niche market, competition to ensure that you are unique among the others especially in your industry.Afterwards, developing a list of keywords and choose the ones that best for the website in term of products and service. The tip of listing is narrowing down the scope. Firstly, you can start with the most famous keywords in the industry by using the myriad of research tool available online such as Google Adwords Keyword Tool to get the keywords. Thereafter, narrow down the list to areas you need to specialize in. Although he search numbers may be much lower but you can get the target customers which are more likely to buy your products. Never try to choose keywords that are solely based on the search volume because lesser users visit your page is better than none users visit your website due to extremely high competition. Lastly, do not choose more than 30 keywords during the initial stage and reasonable number helps to sustainable as well as achiever your short term achievements.
Types of SEO Service
There are various SEO services which can offer solution for a ranking issues and deficiencies, that is depending on your needs, goals or combination to fit your website.
1) On-Page SEO
It refers to both the content and HTML source code of a page that can be optimized and it is the implementing the changes as recommended by the SEO audit. It should be part of the SEO packages and these changes can be implemented by the website owner or the SEO company. On-Page SEO is the foundation to build a successful SEO campaign because it included a variety of elements such as page titles, headings, content and internal link structure. The basic level of on-page SEO is doing the one-time project which is recommendations developed through the audit and makes the changes. More comprehensive level of on-page SEO will use the findings from audit and monitor the results to ensure ongoing changes to the on-page optimization. Moreover, on-page work does not need to be updated very often, it is only recommended that the website and the content need to be audited on a regular basis to uncover potential problem to ensure the website owner can solve it quickly.
2) Website SEO Audit
A simple website audit will observe for the on-page issues such as lack of content or missing titles and this will only need few pages long. A comprehensive website SEO audit will provide a more detailed observation report and addresses even the tiniest of website element which many potentially detrimental to the ranking ability of a website. Hence, this comprised dozens of pages. SEO audit should ensure the website owner receive a well thought out guide for not only fixing elements of the website, he or she also need to get the guidance for going beyond addressing issues, making improvement in areas of content as well as link development. Website owner must understand that search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendation of SEO audit will ensure the website to achieve the highest ranking. This is because SEO results take time to observe and require consistent maintenance in order to produce reliable and stable rankings.
3) SEO Content Development
There are various forms of the content such as articles, essays, research documents, tutorials , whitepapers and glossaries, infographics, PDFs, searchable database and web tools. It is important to realize that the niche market will allow you to understand which content is more suitable for your website. High quality content can make earning and acquiring links much easier. You can find people who are able to develop such content because well written, interesting and useful content will inevitably be found and get attention on its own merits.
4) Link Development
It is the most controversial and often talked about topics in the SEO industry. This is because backlinks are the most important component of the SEO campaign and it takes time and costly. Good quality link development work focuses on quality but not quantity. A good quality link is with many times more than hundreds of free directory submissions. The fundamentals of link building are good quality content with your industry because people will not link or convince with worst quality content.
5) Code Optimization
You can expect this service at the highest level among the others because it involves an overhaul of your website HTML. There are two ways to impact search engines rankings. Firstly, it can present the content into an easy-to –understand format and users are more easily to understand the content. Secondly, it helps to reduce the load-time of your websites pages and it will not affect your performance. If the websites take time to load, it will not be user friendly and therefore affect the behavior of visitors towards the website. A comprehensive SEO needs to have the above elements and other important services such as keyword research, reports, traffic reports and conversion tracking.
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SEO can be divided into two types which are black hat SEO and white hat SEO. Black hat SEO focusing on optimizing the content of the post for the search engine but not considering the humans at all. The people can use many ways to get your website to rank high by breaking the rules. This is normally end up with spammy, crappy pages which often annoyed users and get banned very quickly. Moreover, it will lead to severe punishment for the marketer, ruining the website to going concern.On the other hand, white hat SEO will more focusing on human audience because it will try to give them the best content and making it more easily accessible to users. In other words, it follows the rules of search engines to avoid unnecessarily and build a long lasting relationship with the users. This will create a sustainable online business which will be beneficial for the owner of the website.However, there are majority of the SEO companies operate in gray area which is known as Gray Hat SEO. Many SEO companies try to deliver solutions and results for customers due to the design or pressure from clients, hence the companies use techniques that do not quite cross the line into black hat SEO and consider for white hat SEO.Gray hat SEO is happened because SEO companies want to reduce cost by resorting to questionable techniques in order to deliver results, therefore it is known as affordable pricing SEO. There are no right or wrong way to do SEO but the people need to understand and aware of the different types and approaches which allow them to understand the risks.
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